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  • Income Insurance

The Asteya Story: A Different Approach

3 min

If you are reading this it means you are at least considering how disability income insurance could benefit you.  Many of us understand the value of insurance overall, whether that is for your car, your home, or your life, and disability income insurance can be just as vital, if not more so.  Our mission at Asteya is to help educate people on the importance of disability income insurance, especially with the evolution in the way we work, but it's also to stand out from the crowd.  We want to do things differently.  Our approach is centered on wellness, transparency, and value and so we wanted to share our story so you can be confident that we are just as concerned about protecting your future as you are. 

The Stats

Like you probably are, we were genuinely shocked by the stats associated with loss of income risks.  To know that 1 in 3 of us will be unable to work at some point due to a wellness issue is a scary concept.  Life insurance protects your family if something happens and medical insurance is designed to protect you when you get sick in the short-term, but what protection do you have from a wellness issue that won’t allow you to return to work?  Where is your safety net?

The Who

The dream team (at least we think so!) behind Asteya share several important traits especially those around health and helping people.  We want to make sure that everyone is protected in the event of a worst-case scenario.  Financial protection can give you the peace of mind that frees you to achieve more, go further, and dream bigger. Asteya wants to help you do that.  We also know that finding ways to mitigate the risk of illness or injury is the ideal complement to our products and as we grow, our commitment to overall wellness will expand, for the benefit of all of our customers.  Our unique approach will be entirely bespoke to your needs and your wellness goals.  We want to give you the tools to take care of yourself when things happen that are totally beyond your control.  We want to help you in a way that is open, effective, and honest – that is why we named our company Asteya – the Sanskrit term for “non-stealing”.

The Result

Our motivation and experience have allowed us to create a brand that will support you when the worst happens.  Our new, simple kind of disability income insurance is not complicated and is available to everyone, without the need to go through corporate employers or financial advisors.  We believe everyone should be able to insure their income regardless of their profession, their salary, or their gender.  By keeping our products affordable and simple, they are more accessible to those that need them the most.  Protecting your future shouldn’t be a difficult prospect, it should be the simplest thing you ever do. 


See our disability income insurance pricing here.


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