We all know that social media is here to stay. With the increasing number of people joining it daily, small and large businesses aggressively leverage social media to make the most out of it.
From ad campaigns to driving website traffic, social media platforms can help your business reach out to the target audience better than any other medium. This is why companies extensively use social media platforms for business growth. Whether offering income insurance protection or other services, you must make your services marketable.
However, with competitors in the market who use social media in favor of their business goals just as much as you do, having the right social media strategies is key to growing your business. This article will help you with seven proven ways to use social media and grow your business.
Before we continue, let's first explore why we need social media for our business.
Why Is Social Media Important for Business Growth?
With 4.2 billion active users on social media, about 71% of small to moderate-sized businesses use social media to stay ahead of the competition and drive sales. This large number of users on social media platforms allows brands to reach out to their audience in a personalized way and generate leads.
Small or large businesses used to find it challenging to gain new customers, as the big brands had already established a prominent presence in the market.
Social media has leveled the field for all players, big or small, providing everyone with equal opportunities to drive customers and increase sales. You can use social media to promote the best disability insurance and other services correctly!
Besides, social media platforms are interactive and engaging. This helps companies with the opportunity to understand their target customers and increase their brand awareness through consistent social media activity. Lastly, social media lets brands know about their competitors and improvise their strategies to have a competitive edge.
Therefore, social media has enabled brands to establish nurturing, long-term relationships with their clients and broadened their opportunities to make sales. Now that we understand the importance of social media, let's explore how we can use social media to grow your business.
Ways To Grow Your Business Using Social Media
1. Choosing the Right Platform
As powerful as social media is, acquiring the skills to use it to your advantage is the secret to growing your business. There are many social media platforms, and depending on your target audience, you should configure how to create a brand presence for each platform.
While Facebook, Twitter, and Instagram are the most popular platforms, and you cannot miss out on these for promoting your brand, other platforms such as Pinterest, LinkedIn, Snapchat, and Tiktok have also created quite a buzz in the social media realm for brands.
Hence, you must understand your target audience and choose the platforms that will benefit your brand's products or services to leverage social media effectively.
2. Setting up a Goal
With the help of social media platforms, you can increase your brand awareness, engage customers, drive website traffic to acquire insights, generate leads, etc. But first, you need to understand the customer journey and what you wish to derive from your social media marketing strategy and then unleash your content.
For example, if you are a startup or a small business, you should cater to the awareness stage in the customer journey and aim for posts that increase brand awareness. Likewise, if yours is a well-established brand, you should focus on making content that caters to customers in the buying stage.
Understanding your audience and setting a goal is the first step toward building a social media presence and growing your business.
3. Build a Strategy
A social media strategy will help you stay consistent with your content and reach your target audience faster. It also enables you to gain leads, drive website traffic organically, and increase your chances of maximized reach.
To build a strategy, you need to understand your audience's behavior on social media and the kind of content they are interested in and then chalk out your social media strategy. By planning your content ahead of time, you can post consistently and create content your audience is interested in.
Creating a social media calendar allows you to schedule your posts weekly or monthly and ensure your content engagement runs smoothly. The more engaging your content is, your audiences will likely land on your website and check your services. Hence, ensure you have a marketing team designated to curate quality content from which your business can benefit.
4. Active Engagement
As mentioned above, engagement is the elixir to boosting your business through social media. While you can focus on posting engaging static posts, reels, or video clips, it is equally vital that you stay consistent through Facebook and Instagram stories or Snapchat to continue the engagement.
Stories are a great way to preach engagement on social media as they are only live for 24 hours, and viewers get to learn about your brand and engage with it. Moreover, you must post at the time when you get the maximum reach daily; this helps the algorithm on Instagram, Facebook, or other social media platforms learn about your activity and brings you the best space.
Through social media stories or posts that people can comment on, share with their friends or family, and poll on, your account gets maximum engagement, and you can automatically generate more significant leads over time.
5. Don't Be Too Promotional
Yes, social media is there for you to promote your business in every way possible, but guess what? People don't use social media to see ads or brands selling products every time they scroll through posts!
Therefore, the ideal strategy is to follow the 80/20 rule and limit your promotional posts to 20%. The more informative your posts are, the more your customers will learn and engage with your brand.
An intelligent way to work out this 80/20 rule is by keeping eighty percent of your posts informative or trending while subtly promoting your products and the rest twenty percent of your content strictly promotional.
If you can maintain this balance in your social media posts, then it shouldn't be a problem for you to reach out to larger audiences and maximize your sales over time.
6. Maintain consistency
While active engagement is essential, you should also remember that you are rooting to increase your brand value; hence, every post you share on social media should be aligned with your brand value.
Social media is powerful, but you can see the results only when you maintain consistency with your posts and the quality of your content. Therefore, ensure you have marketing personnel who audits each post and ensures that they echo your brand value or services.
Secondly, consistency is key; depending on the platform where you are posting, ensure you are sticking to the frequency of posting and not underplaying it or going overboard. For example, while you can plan 1-2 posts for Instagram and Facebook, 11 posts are recommended daily for Pinterest, and one should do the work for Linkedin.
7. Monitor Your Progress
The spectrum of social media marketing is broad, and you must know which campaign works for you and which takes little time. Therefore, you must monitor your analytics on all platforms to choose what works best for your company.
Once you have understood what brings in more sales, focus on that to leverage the social media platforms. The analytics report on Facebook, Instagram, or Pinterest will help you understand your audience range and how well they interact with your brand. Based on all these aspects, you can plan your social media strategy and create a buzzing brand reach over time.
Several resources and tools can help you understand your performance on social media, such as Google Search Console and Google Analytics. With these reports, you can monitor your performance and improvise it for increasing growth on social media platforms.
Grow a Prosperous Business Using Social Media the Right Way!
In today's competitive market, acquiring a competitive edge requires companies to create an omnipresence on social media and stay true to trends. Therefore, a good knowledge of the target audience and market research will equip you with the tools to grow brand awareness and acquire the target audience organically.
Creating an emotional connection with customers goes a long way in growing potential clientele and delivering customer satisfaction. This is why social media has become so helpful for all brands and enterprises. It allows owners to hit the right chord with the right content.
The methods mentioned in this blog will help you plan and execute your social media strategies for your business and acquire maximum leads. If you are pitching for income insurance protection and wish to learn more, you can follow our blogs on Asteya and help your business reach newer heights of success!